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The multi-dimensional study of the Vacation Gap is providing Air New Zealand with both operational and marketing insights previously unavailable to any other airline or travel company regarding vacation travel. Many of these findings are already visible as part of the company’s $800 million upgrade, evoking the culture of New Zealand in everything from its “Quiet Zone” lounge offering (at LAX) to the minute detail of its sea-stone style salt and pepper shakers designed to reflect elements of the New Zealand landscape.
Through innovative research like the Vacation Gap study, along with the continued insights and inspirations from our vacationing passengers, Air New Zealand plans to remain at the forefront of leisure travel, using its knowledge and forward thinking to offer the ultimate in-flight vacation experience.
See the results that contributed to the Ultimate In-Flight Experience! |
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