|In early 2006, Air New Zealand analyzed data from a custom survey distributed to 1,200 travelers from around the world. The survey was designed to provide insight into people’s perceptions of overall vacation enjoyment, including the:
- Planning process
- Transition into “vacation mindset”
- In-flight experience
- Effect of work/stress
Air New Zealand used findings from this survey to gain preliminary insights into the mindset of vacationers. This information then provided a strong foundation as the team moved into the second phase of the project and discovered what we can actually achieve mentally and physically by taking a vacation.