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THE FINDINGS
THE VACATION PARADOX
In 2005, executives at Air New Zealand held a meeting to discuss why the North American market posed an inherent challenge: Americans don’t make vacation a priority.

The paradoxical vacation mind set of Americans is intriguing. Americans work more hours than nearly every industrialized nation, which would seem to highlight the importance of rest and relaxation – yet, this year, nearly 43% of Americans will not even make plans for vacation.

This discrepancy challenged Air New Zealand to dig deeper into what they termed the “Vacation Gap;” to be the first organization to scientifically study the psychological and physiological effects of vacations. The hope was through this new found knowledge, the company would not only have a better understanding of its customers and how travel affects them, but also be equipped to provide the best service possible.

Using advanced methodologies, Air New Zealand launched the first-ever Vacation Gap study, teaming with former NASA scientists to conduct a groundbreaking study combining attitudinal surveys, daily diary entries, along with in-flight brain-monitoring equipment to better understand the psychological and physiological impact of vacation travelers.
SURVEY RESULTS  
In early 2006, Air New Zealand analyzed data from a custom survey distributed to 1,200 travelers from around the world. The survey was designed to provide insight into people’s perceptions of overall vacation enjoyment…

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RESEARCH FINDINGS  
In April and May of 2006, Air New Zealand and Alertness Solutions made real the first scientific in-flight passenger study. Using methodology developed and honed at NASA…

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The Solution
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The Solution


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