In 2005, executives at Air New Zealand held a meeting to discuss why the North American market posed an inherent challenge: Americans don’t make vacation a priority.
The paradoxical vacation mind set of Americans is intriguing. Americans work more hours than nearly every industrialized nation, which would seem to highlight the importance of rest and relaxation – yet, this year, nearly 43% of Americans will not even make plans for vacation.
This discrepancy challenged Air New Zealand to dig deeper into what they termed the “Vacation Gap;” to be the first organization to scientifically study the psychological and physiological effects of vacations. The hope was through this new found knowledge, the company would not only have a better understanding of its customers and how travel affects them, but also be equipped to provide the best service possible.
Using advanced methodologies, Air New Zealand launched the first-ever Vacation Gap study, teaming with former NASA scientists to conduct a groundbreaking study combining attitudinal surveys, daily diary entries, along with in-flight brain-monitoring equipment to better understand the psychological and physiological impact of vacation travelers.
In early 2006, Air New Zealand analyzed data from a custom survey distributed to 1,200 travelers from around the world. The survey was designed to provide insight into people’s perceptions of overall vacation enjoyment…
In April and May of 2006, Air New Zealand and Alertness Solutions made real the first scientific in-flight passenger study. Using methodology developed and honed at NASA…
You’ve seen the findings, now check out the solution!